DFT

I produced several campaigns for this client, tackling a variety of road safety related issues, from child road safety education to anti-drug driving. Whilst the briefs varied, all the campaigns I worked had one thing in common : they eschewed traditional shock and fear tactics so prevalent with this type of advertising (think crashes and dead bodies) and instead explored more intelligent, thought provoking ways of talking to audiences, helping the government prevent hundreds of deaths and my agency win an IPA Effectiveness Gold.