Since May 2018 I have been consulting at Google within the highly renowned Creative Lab. Comprising a group of multi-disciplinary thinkers who straddle the boundary between marketing and product innovation, Creative Lab's remit is to champion creativity and innovation within the company, and to re-invent marketing and the creative process along the way.
Working alongside not just the marketeers but also upstream alongside the engineers and product managers of all the divisions within the Alphabet group (such as YouTube, Google X, Android and ATAP), the Lab embraces new ways of working inspired by the lean and agile processes of the organisation.
The output is very varied and whilst I am not yet able to share the work I have been involved in, during my time there I have worked on projects encompassing everything from product innovation to brand positioning to operating system development to branded TV programming, and everything in between.