Harvey Nichols - I spent it on myself

 

Harvey Nichols - Sorry I spent it on myself

Harvey Nichols came to us with a simple brief - they wanted a film to cut through all the noise of Christmas and put the brand at the top of shopper's radars. We decided to give them so much more, and came up with the Sorry I Spent It On Myself gift collection instead. The campaign earned tonnes of free media, the range sold out in the first weekend, and Harvey Nichols enjoyed a record Christmas sales period.