To promote the 'Put It To The People March' amongst the politically cynical, advertising avoiding 18-30 year old age group, we decided to speak their language and turned to Fyre, the most watched Netflix show of the year, parodying the infamous original Fyre Festival trailer on social media to draw hilarious but alarming parallels with Brexit.
People’s Vote - Costupper
When Theresa May finally returned from Brussels with ‘the deal’, People’s Vote campaign needed to condemn it by framing it in a way the public could understand, so we hijacked the other big deal of the moment, Black Friday, and mock promoted Brexit as the worst deal of all time.
Promoted by tongue-in-cheek, shouty sales style posters, our Brexit Minimart - ‘Costupper’ - stocked specially rebranded products and services typical to corner shops.
The activation stood out for its subversive tone and earned national and international news coverage, helping the public understand how Brexit would hit their pockets.
The launch earned national and international news coverage, helping the public understand how Brexit would hit their pockets.
Since September 2018 I have been advising People’s Vote, the anti-Brexit organisation pushing for a second referendum, on their creative and comms matters.
For the march on 20th October, I commissioned the identity, opting for a bold, type driven, timeless-with-a-contemporary twist style that was direct, informative and would stand out without being divisive.
These designs were featured across the London Underground network as well as on the cover of The Evening Standard in a cut out form that people were able to turn into placards on the day.
700,000 people turned up - the second biggest march in UK history - many of them brandishing our designs.
The result was huge with over 700,000 people taking part in the ‘second most attended demonstration this century’.
