The Prince's Trust

With UK youth unemployment after the last recession at its highest in 17 years, The Prince's Trust needed to help young people find work more than ever, as well as find new revenue streams to help them do this.

Facing this challenge, we created The Tomorrow Project, an idea that tapped into The Prince's Trust heritage of mentoring young people by partnering the talent of tomorrow with the industry leaders of today to co-create a special range of products. These were then sold nationwide, as well as in a dedicated shop in East London. Known as Tomorrow's Store, this retail space built entirely from scratch and could fully transform to accommodate young entrepreneurs from any field of business. Every purchase helped both The Prince's Trust and the young talent of tomorrow.