Virgin Atlantic - The Idea
This Virgin Atlantic re-launch campaign took the brand in a new direction. Rather than challenging the competition, as it had always done, the "Let it fly" campaign saw the airline challenging consumers to be their best with the insight that "the world doesn't come to you, so go to it". The campaign gave the brand a whole new purpose and positioned it as the airline of choice for business travellers with an entrepreneurial, go-getting mindset, helping put Virgin Atlantic back into profit for the first time in 3 years.